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Digital Marketing Channels

What are the various digital marketing channels

A good digital marketer will know the right and relevant digital marketing channels to promote the brand of his business. For instance, if the business is a B2B business, he would not be promoting the business on all social media platforms. Similarly, it does not help much to promote a B2C brand on social channels such as LinkedIn. Therefore, as a digital marketeer, you need to know the type of business you are promoting. To understand more about digital marketing channels its recommended that you undergo intense training from a reputed training institute in cochin.

Why use digital marketing channels

Some of the reasons why the current day businesses irrespective of their sizes use digital marketing and the various channels are listed below.

Create Brand Awareness – There are digital marketing channels, where you can create promotional videos, microblogs, promote visual elements to allow the audience to take a peek into your business and the making of the products.

Sales Generations – With the present-day consumers being comfortable with the concept of buying online, many of the brands have their own online shops or they collaborate with major e-commerce sites to sell their products.

Lead Generation – Digital channels facilitate lead generation by connecting with the potential customers. These channels are used to communicate and engage with the consumers directly.

Generate Traffic – There are many websites that do not sell anything. However, they give away information for free. These sites generate revenue through displaying ads. This is one of the popular ways to monetize.

To know more about the gimmicks of using digital marketing channels, enrol in a reputed training institute that have the latest syllabus in place.

Popular digital marketing channels

  • Social media – Social media platforms include Facebook, LinkedIn, Twitter, Instagram, YouTube and more. The platform a digital marketeer chooses for his business depends on whether it is a B2B or B2C business. It also takes into consideration other factors such as business goals and targets.
  • Pay-per-Click Ads (PPC ads)– Here when certain words are searched on the Internet, the ad of the brand will appear. If a consumer or a browser clicks on the ad, the brand will have to pay for it. Though this is effective, if you do not plan out the your PPC ads, you are likely to lose money. To learn about PPC ads, you need to join a reputed digital school and be a google ads certified professional.
  • Email marketing – It’s a powerful channel to create brand visibility. If you can write engaging newsletters it will help generate leads.
  • Maintaining company blogs – Populate the blogs with informative content. You could also ask an influential blogger to write for you. He/she comes with a large database of followers.

The other popular digital marketing channels include affiliate marketing, online PR and more. Consider enrolling with a reputed digital training school to be a trained professional.


Key Highlights

  • Social Media
  • Pay-per-Click Ads (PPC ads)
  • Email Marketing
  • Maintaining Company Blogs

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